From the beginning, Annex Products focused on growing their business through direct customer sales. In the early days, the five person strong team was able to deliver a very personal customer experience.

As the business has scaled the team made a strategic decision to focus their management energy on growth and distribution. That's when they asked Influx to help with their customer support operations.

As an Australian based global business, the bulk of our online sales and communications happen while we sleep, so Influx is able to support our customers 24/7 with fast and accurate responses.

Influx also gives us the ability to scale up support when needed without the need for extra headcount. This is a huge advantage and allows us to concentrate on growing the business and making great products.

Working with Influx has allowed Annex to ensure they continue to have quality connections with customers and offer a consistent experience, which have both been extremely important points of difference for the brand and the reason why so many of their customers return.

Being able to concentrate on the business has enabled the team to grow their product offering, geographical markets and distribution to a point where the Quad Lock case is now a top-selling iPhone mounting system globally, with customers in 160 countries.